In 2023, Dental Technology Studio 2, a dental practice in Kissimmee, Florida, faced a common challenge: despite offering advanced dental services, they struggled to attract patients through online searches. Dr. Nelson, the practice owner, partnered with 97 Marketing to improve their digital presence.
The Kissimmee dental market presented unique challenges. As a popular tourist destination, the city needed SEO strategies that catered to both local residents and visitors. 97 Marketing developed a plan to address these specific needs.
Key Strategy Components:
- Website Optimization: Improved site structure and content to highlight advanced dental technologies.
- Local SEO: Enhanced Google Business Profile and local citations to boost visibility in Kissimmee-specific searches.
- Content Creation: Developed articles and blog posts focusing on both general dentistry and specialized services.
- Tourist-Friendly Approach: Incorporated content relevant to out-of-town patients seeking dental care during their Florida visits.
Results After Six Months:
- Seven target keywords reached the first page of Google search results.
- Two keywords achieved the top position in search rankings.
- Significant increase in website traffic from both local and non-local searches.
- Growth in new patient inquiries, particularly for advanced dental procedures
The improved online visibility translated into tangible benefits for the practice. Dental Technology Studio 2 saw an uptick in appointments, especially for their more specialized services. The practice also noticed an increase in inquiries from tourists planning dental work during their vacations.
Dr. Nelson observed, “Our online presence now accurately reflects the quality of our services. We’re reaching patients we couldn’t before.”
This case study demonstrates the effectiveness of tailored SEO strategies for local businesses, especially in markets with unique characteristics like Kissimmee. By focusing on the practice’s strengths and the specific needs of their location, 97 Marketing helped Dental Technology Studio 2 significantly improve its online visibility and patient acquisition.
The success of Dental Technology Studio 2 serves as an example for other local businesses looking to enhance their digital presence. It shows that with the right SEO approach, practices can effectively compete in competitive online markets and attract their target audience.
Are you ready to transform your practice’s online presence? Book a free consultation with 97 Marketing today and take the first step towards digital success.